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Armani Privé line of fragrances was the result of Armani’s (very understandable) desire to own a scent nobody else was wearing; it was meant to be a private collection of fragrances to be worn by Armani and his close friends. Price was no object; Armani wanted only the finest, purest ingredients, as natural as possible. The perfumes were to be complex compositions, a unisex “haute couture” line. All his life Armani has enjoyed traveling to the East, exploring Tunisia and Morocco, so of course he required a touch of the exotic in his new exclusive scents. Armani Privé line was meant to stimulate memories, evoke past times and faraway places. Eventually Armani was persuaded to start selling his Privé scents, but exclusively in Armani boutiques and selected stores. The line right now consists of four scents, Ambre Soie, Bois d'Encens, Eau de Jade, and Pierre de Lune; according to people in the know, a fifth scent, Armani Privé Amethyst, is about to be released in the UK.
